If you are a frequent reader of this blog, you know that I was born & raised in Michigan. Suburban Detroit actually. I am a hometown girl - born & bred. Therefore, the slow & painful collapse of Detroit breaks my heart. I have watched places of my youth, amazing places of industry and creative forces reduced to crime, rubble & desolation. It's devastating.
BUT, there is also a huge amount of hope & ingenuity happening as well. There are people committed to investing and bring Detroit back. Maybe not to the industrial powerhouse it used to be - but, something else. Something different. One of those companies is Shinola. Shinola was an American brand of wax-based shoe polish that was available from 1907 until 1960. Fast-forward a few decades and you have Shinola/Detroit, whom purchased the Shinola name from the defunct shoe polish company, and is now an American manufacturer of watches, bicycles, leather goods, and journals in Detroit. The Shinola headquarters and manufacturing facility are located in Detroit inside the College for Creative Studies within the historic Argonaut Building, now known as the A. Alfred Taubman Center for Design Education.
"We know there’s not just history in Detroit, there is a future." - Shinola
The amazing story of Shinola is based on their exceptional partnerships with American made artisans. That is the whole point of the their business plan. When you are working with companies like Detroit Denim Co., Hadley-Roma Watches, Horween Leather you find that these exclusive & beautiful products are made with love & dedication. I'm completely smitten with many of the leather goods.
So, why open a watch factory in Detroit? Here's the answer.
So, if you are looking for something extra special this holiday season - I hope that you might check out Shinola. Or maybe you are lucky enough to check out their flagship stores in NYC & their brand new space in Detroit. I for one am so pleased to see an amazing company invest in the future of my "hometown" and believe in what they are trying to accomplish. Good luck to them!
Imagey Source: Shinola